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Best AI for Write a press release

Draft a press release announcement that journalists will actually read — funding, product launch, partnership, or major milestone.

Last updated Apr 27, 2026press releaseprcommunicationsannouncementwritingmedia
Best AI for this task

Claude

PR agencies have made Claude their default for press release drafting. It captures the formal-but-readable tone press releases require, gets the inverted-pyramid structure right (most important fact first), and produces narrative flow that doesn't feel templated.

Open Claude
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Prompt template
Write a press release for [COMPANY NAME].

Announcement: [WHAT YOU'RE ANNOUNCING — funding, launch, partnership, hire, milestone]
Date: [DATE]
Location: [CITY, COUNTRY]

Key facts:
- [FACT 1 — usually the most newsworthy]
- [FACT 2]
- [FACT 3]

Quote from [PERSON, TITLE]: [WHAT THEY'D ACTUALLY SAY]
Quote from [PARTNER OR INVESTOR, IF ANY]: [WHAT THEY'D SAY]

About [COMPANY]: [BOILERPLATE — 2-3 sentences]

Tone: Professional, confident, not hype-y. No exclamation marks. No "revolutionary" or "game-changing".
Length: Under 400 words.
Structure: Headline, dateline, lead paragraph (who/what/when/where/why), supporting paragraphs, quotes, boilerplate, contact info.
Runner-up

ChatGPT (GPT-4o)

Faster for boilerplate-heavy releases or when you need multiple variations to A/B test with stakeholders.

Open ChatGPT (GPT-4o)

Frequently asked

  • Will journalists actually read AI-written press releases?

    They'll read what's newsworthy, regardless of who wrote it. The AI-tells in press releases (vague claims, no real numbers, generic quotes) are the same red flags they ignore from human-written releases. Specific facts and real quotes still win.

  • How do I write a press release headline that gets coverage?

    Lead with the news, not the company. "Stripe acquires Bridge for $1.1B" beats "Stripe announces strategic acquisition." Keep it under 12 words and avoid adjectives.

  • Should I distribute via PR Newswire/Business Wire or just email journalists?

    For most startups, direct email to 5-10 relevant journalists outperforms paid wire services. Wires are useful for SEO and corporate signaling. Use HARO or Muck Rack to find the right reporters.

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