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العنوان: Demand Gen Lead, scaled paid acquisition $35K → $185K/mo at SaaS companies | Self-serve conversion specialist About: At my last role, we doubled paid acquisition spend in 14 months while improving CAC by 22%. The version of that story that's actually useful: most of the gain came from killing two channels everyone assumed were working. I lead demand gen at SaaS companies in the $2M-$15M ARR range. My focus is the funnel from paid traffic to activated paying user — specifically the part where most teams over-invest in top-of-funnel and under-invest in conversion. I run paid acquisition across Google, LinkedIn, and Reddit, and I own conversion rate optimization for self-serve signup flows. What that looks like in practice: at ABC, I increased self-serve signup-to-paid from 4.1% to 6.8% over 18 months, and rebuilt our lead scoring with sales — which moved SQL→opportunity rate from 18% to 31%. The wins that don't fit on a resume bullet: I learned which paid channels lie about their attribution, and which kinds of content actually convert vs. just rank. If you're working through a paid acquisition or self-serve conversion problem and want a 30-minute conversation, send me a message with what you're stuck on — happy to share what's worked and (more usefully) what hasn't.